Our mission is to build better companies – for shareholders, employees, customers and society. We fundamentally believe that this creates most value for all stakeholders in the long run and are therefore strongly committed to promoting sound principles for protection of the environment, social responsibility and proper corporate governance in the execution of our ownership.

Equip Capital publishes an annual ESG report with comprehensive information on how we implement our ESG agenda in each portfolio company. Furthermore, we are a signatory of PRI (Principles for Responsible Investment) as instituted by the United Nations.

Equip strives to be the best owner for companies. We commit to raise ESG standards during our ownership period, but also to bring the ESG perspective into our investment analysis and decision making processes. Our portfolio companies all serve as examples of how we work on ESG.

Makeup Mekka

Makeup Mekka sells 100% cruelty free makeup (no animal testing) and aims to increase its share of vegan products from today’s 90% to 100%. Makeup Mekka avoids excessive packaging and keeps the use of plastics to a minimum. Together with Equip, Makeup Mekka will work continuously to reduce its footprint on the environment and professionalize its supply chain.

Rush trampolinepark

Rush enables people, and especially young people, to be physically active, exercise and improve their health while having fun. This is increasingly important in a world where we spend more and more time in front of digital tools. Visits to Rush are typically close to home and lets families enjoy a great experience together without too much travel. Rush has decided to become climate neutral and improve waste handling as part of Equip’s ESG agenda for the company.

Holy greens

Holy Greens is a company built around organic, locally sourced ingredients and a genuine wish to give people the opportunity to eat healthy in a sustainable way. In cooperation with Equip, Holy Greens will work continuously to limit its environmental footprint throughout the company’s operations as well as making sure Holy Greens is a great place to work for all employees.


Busfabriken offers physical activity and exercise with positive health effects for children. Visits are great fun and relatively inexpensive, and thereby available regardless of the family’s financial standing. As majority owner, Equip has decided to install LED lighting in all play centers, reduce the amount of plastic consumption, and improve waste handling in the restaurants as part of the company’s ESG plan.


bastard burgers

Sustainability is an integral part of Bastard Burgers’ culture and strategy. The company climate compensates 110% of its CO2 emissions from sold food, offers climate smart vegan alternatives of the whole menu, and supports several charitable initiatives. Bastard Burgers is committed to remain a leader within sustainability, which also includes continued focus on employee satisfaction and development, reducing plastic consumption, and improving waste handling.


Mimir enables a more efficient use of society’s resources by improving IT operations and digitization of processes. Within aquaculture, Mimir helps to increase the world’s supply of food with high protein quality and Omega 3 content. Under Equip’s ownership, Mimir will grow their cloud service offering to further reduce their customers’ environmental footprint through fewer servers and less hardware, and increase its commitment to employee satisfaction and development.



Miles’s vision is to be an outstanding place to work, and is extremely focused on the wellbeing of its employees. Also, the company carbon compensates its carbon emissions, and works actively to limit the environmental impact of its business. As a certified Eco Lighthouse and CO2 neutral company, Miles has short and long term plans, activities, KPIs and monitoring tools to reduce the company’s environmental footprint both locally and globally.